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    Home » World Travel

    Alba White Truffle Festival 2025

    Published: Jun 4, 2026 by Jennifer Che

    Alba White Truffle Festival

    Hello white truffle!

    We were back. Finally back in Alba after ten (!) years.

    Had it really been a decade since I last set foot in this magical place?

    Us in the northern Italian wine region 10 years ago in 2015!

    Last time I was in Piedmont, it was part of a bigger Around the World Extravaganza Birthday Trip, where we visited Alba (to line up with the truffle festival), Bordeaux (to meet up with wine loving friends), Paris, Tokyo, and Hong Kong!

    I had no idea I would move to Hong Kong at that point in time . . . .

    This time, we went with our close friends from the US. It was a whirlwind 6 days between Milan, Modena, and Alba (including surrounding wine regions!).

    The Alba White Truffle Festival

    Alba White Truffle Festival

    The festival only opens for a couple months each year, during the fall white truffle season, and only on weekends.

    We decided to go on a Sunday afternoon after having spent all Saturday visiting different wineries in the Barolo region.

    Alba White Truffle Festival

    The smell of the white truffles is intoxicating, and THIS is truly where you can see some incredible prize-worthy white truffles. I mean, how massive are these white truffles? They are seriously the size of a large potato. I can see why it's so hard for the truffle hunting pigs / dogs to avoid just eating this!

    Many Vendors Selling White Truffles

    Alba White Truffle Festival

    The festival is a serious market, and there are many vendors selling truffles.

    Alba White Truffle Festival

    Smelling is free, and they will often be happy to let you sniff at various truffles.

    Alba White Truffle Festival

    Giacomo Morra launched the first Alba White Truffle Fair back in 1929. His company Tartufi Morra states that they were the first company "dedicated to the marketing and processing of the Alba White Truffle."

    "Truffle Adjacent" Foods

    Alba White Truffle Festival

    Aside from white truffles, the fair includes lots of other truffle-infused foods (which can be great gifts to bring back!). Truffle chips, cheese, salt, oil, cured meats, sauces, and much much more.

    We even tried a truffle gin, which was surprisingly tasty! Bryan even bought a couple bottles to keep and give away as a gift.

    This video gives you a much better feel of what it's like to go to the festival.

    Enjoy!

    View this post on Instagram

    A post shared by Jennifer Che (@tinyurbankitchen)

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    Jennifer Che
    Tiny Urban Kitchen

    Hi, my name's Jen and welcome to my cooking, eating, and travel site! I am an expat who moved from Boston to Hong Kong 9 years ago. Born and raised in Ohio to Taiwanese immigrant parents, I am a chemistry nerd, patent attorney by day, blogger by night, church musician on weekends, and food enthusiast always. Feel free to explore away, maybe starting with the Recipe Index or one of the travel pages! I hope you enjoy this site!

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